Marketing & communications
for federal agencies.

Federal agencies increasingly rely on digital channels to reach citizens, veterans, beneficiaries, and the general public. We deliver fully managed digital campaigns, from initial strategy through ongoing optimization and monthly performance reporting.

We manage paid search, display advertising, social advertising, programmatic placements, and connected-TV campaigns with targeting, creative, and measurement tailored for federal audience segments. Campaigns are tracked against mission outcomes: applications submitted, forms completed, beneficiary actions. Not vanity metrics.

Every campaign includes landing-page design, A/B testing infrastructure, analytics instrumentation, and a monthly agency-ready reporting pack.

Specialized multi-channel recruitment for federal law enforcement, veterans, and specialized government positions. We understand the unique challenges of recruiting qualified candidates for government service, and deliver measurable applicant generation against specific quotas.

Our recruitment strategies reach veterans, current law enforcement professionals, military transitioners, and diverse communities through active job channels, streaming video and audio, programmatic retargeting, and strategic geographic targeting anchored on academy locations and duty stations.

We build and maintain the entire pipeline: audience definition, creative development, media placement, application-funnel instrumentation, applicant-source attribution, and weekly reporting against agency hiring timelines.

Platform strategy, content development, community management, monitoring, and crisis communications protocols tailored for government communicators.

Social management for federal agencies is not brand-building, it is public-service communications at scale. We operate the full stack: editorial calendars, content production, review workflows that route through agency communications staff, community-management protocols, and the incident-response procedures you need in place before an issue breaks.

All platforms covered: Facebook, Instagram, X, LinkedIn, YouTube, TikTok (agency-approved only), and Reddit moderation where applicable.

Press materials, talking points, media advisories, Q&A documents, and spokesperson preparation. Communications that hold up under scrutiny and deliver clear agency messaging.

We produce content that is accurate, clear, and aligned with your communications strategy, not generic filler. All written deliverables meet the Plain Writing Act and agency editorial standards. Spokesperson preparation and media-training are available as standalone services or bundled with campaign work.

Long-form articles, web copy, infographics, video scripts, one-pagers, fact sheets, and educational content for public-facing agency work.

All written content meets federal Plain Writing Act requirements as standard: clear, concise, and organized so the public can understand and act on agency information. We produce content against documented source material and agency subject-matter-expert review, not speculation.

Agency-compliant graphic systems, digital ad creative, infographics, presentation templates, and signage. Section 508-accessible by default.

Visual design for federal communicators means one thing: clear, accessible, on-brand. We develop graphic systems, ad creative, templates, and infographics built to your agency's style guide and Section 508 requirements. All visual deliverables include alt-text documentation, color-contrast verification, and accessible PDF versions where applicable.

Applied AI for federal communications teams, where it delivers speed and rigor, with human-in-the-loop review where it matters.

We build AI-enabled operations into federal communications workflows: automated reporting pipelines that turn GA4, Adobe Analytics, and ad-platform data into monthly agency-ready reports; audience-segmentation models using first-party data and public research; creative-variant generation for A/B testing at scale; anomaly detection on campaign KPIs; and plain-language rewriting pipelines that meet Plain Writing Act standards.

Every AI component is deployed with documented model behavior, audit logging, and human review before public-facing output. We are fluent in NIST AI RMF concepts and the emerging OMB guidance on federal AI use, and we design accordingly.

Audience research, message architecture, channel planning, and campaign briefs. Strategy grounded in measurable outcomes, not impressions.

Effective federal communications starts with a clear strategy. We develop strategies grounded in documented audience research, channel analysis, message testing, and stakeholder alignment, then close the loop with performance reporting that proves the strategy is working (or shows where to adjust).

Dashboard development, GA4 and Adobe Analytics configuration, and monthly performance reports formatted to your agency's reporting cadence and requirements.

Analytics services include GA4 and Adobe Analytics setup, Digital Analytics Program (DAP) coordination where applicable, custom dashboard development, and recurring performance reports. Dashboards are built to agency-specified formats, not vendor-template outputs, so your stakeholders get the view they need to approve continued investment.