Bison Federal Group is a full-service digital marketing agency serving federal agencies, state and local governments, and colleges and universities. Based in Franklin, Ohio. Nationally capable.
Bison Federal Group brings private-sector marketing performance to public-sector clients. Based in Ohio, we operate lean and execute directly, no layers, no handoffs, no guesswork.
Every campaign is built and managed by experienced practitioners who understand government accountability, procurement compliance, and the unique challenges of marketing to public audiences. Our services span digital campaigns, recruitment marketing, brand strategy, content production, lead generation, and analytics, delivered to federal agencies, state and local governments, and colleges and universities.
We serve organizations accountable to the public, where results matter and trust is non-negotiable. SAM-registered, NAICS 541810 primary, and built around the procurement standards your contracting office expects.
Michael brings over a decade of marketing and advertising leadership across agency, startup, and enterprise environments, with hands-on experience managing $100M+ in career ad spend across Google, Meta, Amazon, CTV, and programmatic channels. His background spans B2B SaaS, fintech, eCommerce, telehealth, web3, and public-sector work including the Ohio Department of Education.
He founded and scaled a full-service digital agency before moving into executive roles leading paid media and AI strategy at an AI-powered telehealth platform and a full-service eCommerce agency. Michael holds an MBA with a Data Analytics concentration from Louisiana State University and a BS in Organizational Leadership from Wright State University in Dayton.
Deliver private-sector marketing performance to public-sector organizations, through targeted, compliant, and measurable campaigns that respect public trust and public funds.
Every project begins with mission understanding, incorporates procurement and compliance requirements from day one, and delivers measurable outcomes aligned with stakeholder objectives, not vendor-flattering vanity metrics.
Dedicated to supporting the organizations that serve the public through professional, accountable, and results-driven work. Contracts are delivered as written. Reports arrive on time. Issues are escalated early.
The American bison is the only animal on the continent that faces a storm head-on. While other herds drift and scatter, the bison walks straight through, shortening the time spent in the worst of it. Steady. Deliberate. Built for the conditions it operates in.
That is the operating standard we hold ourselves to. Federal work rewards consistency over flash, follow-through over noise, and clarity over volume. Deadlines do not move. Compliance does not bend. The right campaign, delivered on schedule, against the standard your agency answers to, is the entire job.
When agencies hire Bison Federal Group, they get a team that approaches every engagement the way the bison faces weather: head-on, in motion, and unbothered by what does not matter to the mission.
Whether you're preparing a solicitation, evaluating small-business partners, or scoping a new initiative, we're ready to discuss specifics.