Federal Marketing & Communications

Federal Marketing
& Communications
for Agencies
That Can't Afford to Miss.

Expert-led. AI-enabled. Priced without DC overhead.

Recruitment, public affairs, and digital campaigns for the agencies that serve the American people. Built compliant from day one and engineered for measurable outcomes.

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Department of Defense Veterans Affairs Health & Human Services Homeland Security FEMA Federal Law Enforcement
Core Capabilities

Nine disciplines.
One federal standard.

From digital campaigns to AI-enabled operations, every deliverable is executed against federal compliance standards, Section 508, Plain Writing Act, agency brand guidelines, and WAWF invoicing as default.

01 · Paid Media

Digital Marketing Campaigns

End-to-end paid digital: strategy, creative, placement, optimization, and reporting. Built for federal audiences and compliance standards.

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02 · Recruitment

Federal Recruitment Advertising

Multi-channel campaigns for law enforcement, veterans, and specialized federal roles. Proven in candidate generation and diversity outreach.

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03 · Social

Social Media Management

Platform strategy, content development, community management, and crisis communications protocols tailored for government communicators.

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04 · Public Affairs

Public Affairs Support

Press materials, talking points, media advisories, and spokesperson preparation. Communications that hold up under scrutiny.

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05 · Content

Content Production

Long-form articles, web copy, infographics, and video scripts. All written content meets Plain Writing Act requirements as standard.

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06 · Design

Brand & Visual Design

Agency-compliant graphic systems, digital ad creative, infographics, and presentation design. 508-accessible by default.

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07 · AI Operations

AI-Enabled Communications

Applied AI for federal communications teams: automated reporting pipelines, audience segmentation, creative variant generation, and real-time performance dashboards. Built with compliance, auditability, and human-in-the-loop review.

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08 · Strategy

Communications Strategy

Audience research, message architecture, channel planning, and campaign briefs. Grounded in measurable outcomes, not impressions.

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09 · Analytics

Analytics & Performance

Dashboard development, GA4 and Adobe Analytics configuration, and monthly reports formatted to your agency's cadence and reporting requirements.

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See Full Capability Detail
Ohio Heritage
"Born in Dayton. Built for federal agencies that move the country forward."

Bison Federal Group is a Dayton, Ohio-based LLC, headquartered in the birthplace of aviation and ten minutes from Wright-Patterson Air Force Base. Dayton sits inside Ohio's federal corridor, a region that has shaped American defense, aerospace, and public-sector innovation for over a century.

We bring that regional federal fluency into every engagement, a deep familiarity with how military and civilian agencies actually operate, the stakeholders that approve the work, and the reporting standards they answer to.

Based near AFRL, AFLCMC, NASIC, and hundreds of federal programs, we understand what you need, because we work alongside the same institutions you serve.

Mission Focus

Serving the agencies
that serve the public.

Federal communications demand more than marketing expertise. They require accountability, compliance, and a working understanding of how agencies operate, from procurement through execution.

Public Health & Outreach

Campaigns for HHS, CDC, VA, and CMS

Multilingual content, accessibility compliance, and culturally relevant messaging built into every deliverable. Outreach designed to reach diverse and often underserved populations, with measurable engagement, not vanity metrics.

HHS · CDC · VA · CMS · SAMHSA · NIH
Law Enforcement Recruitment

Federal LEO & specialized recruitment

Multi-channel strategies targeting veterans, current LEOs, and diverse communities. Active job channels, streaming video and audio, and strategic geographic targeting to maximize qualified applicant volume.

FBI · DEA · ATF · USMS · CBP · DHS Components
Defense & Veterans

DoD components & VA programs

Communications support for recruitment messaging, benefits outreach, and transition programs. Deep familiarity with the veteran audience, military culture, and the reporting standards DoD stakeholders expect.

USAF · USN · USA · USMC · USSF · VA · DHA
Emergency Management

Crisis & public safety communications

Crisis communications, emergency preparedness campaigns, and public safety messaging. Experience with FEMA coordination, state emergency management, and local public safety communications frameworks.

FEMA · CISA · State EMAs · Local Public Safety
Federal Standards

Built to federal standards from day one.

Every deliverable ships compliant. Section 508, Plain Writing Act, agency brand standards, and FAR-consistent conduct aren't add-ons, they're how we work.

29 U.S.C. § 794d

Section 508

All digital deliverables accessible to people with disabilities: alt text, color contrast, keyboard navigation, and screen reader compatibility verified.

Pub. L. 111-274

Plain Writing Act

All written content produced in plain language: clear, concise, and organized so the public can understand and act on agency information.

DFARS 252.232-7003

WAWF Invoicing

Wide Area Workflow integration as default for DoD contracts. Clean, timely invoicing with proper CLIN structure and contract references.

SAM.gov Active

Federal Vendor Status

Current SAM.gov registration with UEI and CAGE code. Ready for solicitation response, award, and all downstream contracting workflows.

FAR 52.203-13

Contractor Code of Ethics

Full contractor code of business ethics and conduct. Internal controls, disclosure protocols, and training documentation available on request.

Agency Brand Guides

Visual & Editorial Alignment

Every deliverable produced to your agency's specific style guide: fonts, colors, logo usage, editorial voice, and approved imagery libraries.

GA4 / Adobe

Federal Analytics Standards

GA4 and Adobe Analytics configured to federal privacy requirements. DAP-compatible where applicable, with agency reporting cadence respected.

21st Century IDEA

Modernization-Ready

Digital deliverables produced to support agency compliance with the 21st Century IDEA Act, modern, mobile-first, and accessible by default.

What Sets Us Apart

Why agencies choose Bison.

01
Federal Focus, End to End

We do not split time between commercial and federal. Every hour, every process, every deliverable is calibrated for federal audiences, reporting cadence, and compliance. You get a partner fluent in the full contracting lifecycle, from capability statement through close-out.

02
AI-Enabled, Human-Led

We use AI where it improves speed and rigor: automated reporting, audience segmentation, creative variants. Human judgment stays where it matters: messaging, sensitive outreach, and final review. Modern operations, federal trust standards.

03
Ohio Roots, National Reach

Operations in Dayton, Ohio, next to Wright-Patterson AFB. Proximity to major installations and a deep regional federal talent pool, priced without the overhead structure of DC-area firms.

100%
Federal Focus
508
Accessible by Default
24/7
Campaign Monitoring
5
NAICS Codes
Ready When You Are

Let's build the
campaign your agency needs.

Whether you're preparing a solicitation, evaluating small business partners, or scoping a specific project, we're ready to talk specifics.